Bindi Bottoms is a brand and website which profiles the lives of different women across India. The website would display stories of the simple victories in the lives or ordinary women, bringing out the courage and perseverance of the modern Indian woman.
All the design elements - branding and digital - had to maintain a fine balance between traditional and modern, a design concept which had strong Indian roots, but an equally strong contemporary side.
Logo exploration and design routes
Evolution to final logo
Pop out menu.
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